Digital Campaign for Sooper Biscuits

Overview

Sooper Biscuits, a beloved household name in Pakistan, wanted to strengthen its online community and foster deeper connections with its customers through engaging social media campaigns.

Role

We provided community management services, responding to customer inquiries, managing feedback, and creating interactive content that encouraged user participation and brand interaction.

Challenge

The main challenge was to create a sense of community and loyalty among a broad customer base, while also addressing customer queries and feedback promptly.

Solution

Our team used Sprout Social and Buffer to manage Sooper Biscuits' social media accounts, ensuring timely responses to customer inquiries and feedback. We also launched interactive campaigns, including contests and user-generated content features, which significantly boosted customer engagement and loyalty.